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The Advice Your CPA Gives You Is Destroying Your Company

The Advice Your CPA Gives You Is Destroying Your Company

The Advice Your CPA Gives You Is Destroying Your CompanyDavid J. Robertson
Published on: 08/07/2026

Most business owners spend years minimizing taxes on their CPA's advice — and discover at exit that every dollar they saved cost them three to five times that in business value.

exit planningSDEbusiness valuationtax strategydavid robertson
Amplify, Don't Replace: What Three Weeks of Autonomous AI Taught Me

Amplify, Don't Replace: What Three Weeks of Autonomous AI Taught Me

Amplify, Don't Replace: What Three Weeks of Autonomous AI Taught MeDavid J. Robertson
Published on: 08/04/2026

You've heard the pitch. Robots will do your work. Cut your payroll. Solve problems you didn't know you had. Three weeks ago, I decided to test it. Not the hype. The reality.

builddavid robertson
The Four Mental Stages of Sales Rep Performance

The Four Mental Stages of Sales Rep Performance

The Four Mental Stages of Sales Rep Performance David J. Robertson
Published on: 07/04/2026

Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying

convertdavid robertsonsales trainingsales hiringsales performancelearn how to sell new productssales managment
How to Find Marketing Activities that Actually Work

How to Find Marketing Activities that Actually Work

How to Find Marketing Activities that Actually WorkDavid J. Robertson
Published on: 06/04/2026

A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always

attractdavid robertsonmarketing activitylead generationadvertisingdirect response marketingbest marketingonline marketing