Amplify, Don't Replace: What Three Weeks of Autonomous AI Taught Me

David J. Robertson

Published on: 08/04/2026

You've heard the pitch. Robots will do your work. Cut your payroll. Solve problems you didn't know you had. Three weeks ago, I decided to test it. Not the hype. The reality.

Founders Memo

The Four Mental Stages of Sales Rep Performance

David J. Robertson

Published on: 07/04/2026

Here is a description of one of the slides in a sales training presentation: This slide shows the emotional journey most salespeople go through when learning a new skill or trying

Sales

How to Find Marketing Activities that Actually Work

David J. Robertson

Published on: 06/04/2026

A mentor of mine, a brilliant sales trainer and friend, Carl Bromer, taught me a principle early on in my career: "By definition, there can only be one best; the trick is to always

Marketing